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5 Reasons Why You Need to Create A Blog & Business Mission Statement (Plus 5 FREE Examples)


5 Reasons to Create A Blog and Business Mission Statement

Why did you create a blog? What are you trying to accomplish with your blog? If the answer to those two questions doesn’t roll off your tongue, we’ve got work to do sister!

But don’t worry. I’ve got your back. You see, when I first started blogging I thought all I had to do was share my everyday thoughts and the other like-minded sisters of the world would find me and start interacting on my blog. They would love the content of my inner thoughts and become a life-long reader.  I put ZERO thought into the planning aspect of a blog.

If that sounds like you, don’t worry you’re not alone. I come across blogs every day that are more like journals than like a blog that is going to help me in some way. This is why it is vitally important that you create a mission statement for your blog. It will give you the clarity you desperately need to create not only an awesome blog but an awesome business too, that gets you paid!


Roxanne Ray


A Blog Mission Statement Gives You Direction

Spending just a little bit of time getting clear on your niche and target market is the first step. The second step is to think about your blog’s vision & mission. Get extremely clear on these things will set your blog up for success. Why? Because you’ll have a clearly defined path to follow and focus for the future.

You’ll also understand what drives your blog and business forward. Without a clear path to follow, you are haphazardly putting up blog posts, creating content that may or may not interest your target market and niche, and could potentially be costing you money in the form of missed opportunities.

The mission for this blog is very clear.

“To teach entrepreneurs & small business owners how to craft magnetic brands & websites that will grow their audience, influence, and income.”

I know exactly where I am headed with this blog. Everything I do is moving towards helping people build magnetic brands so they can grow their income.  Any virtual assistant or freelancer I hire understands that this is our mission. It’s articulated perfectly for my readers too! 😉


Helps You Get Clear on the Who? Why? What?

When you spend time crafting your Blog Mission Statement, it forces you to get clear on:

“Who you are blogging for?”

“Why you are blogging for them?”

“What you are blogging about?”

Your Blog Mission Statement explains what your blog does and why.

It also answers the question “So what do you do?” Ever get that question at a party? (By the way, I HATE this question!). The next time someone asks you this dreaded question – simply provide them with your Blog Mission Statement! Problem solved! You’re welcome! 😉


It is s a Guide for Decision Making

Knowing the mission of your blog will make it super easy to make decisions. You’ll know exactly which blog posts to write, which e-courses and e-books you should create, and what type of projects to say yes and no to. Your blog mission statement will also give you clarity when writing your About Me Page – the most visited page on your blog!

When you know what decisions to make to drive your blog forward, you will be able to monetize your blog appropriately. In return, your income starts to increase! You get laser-focused on the mission and the path you are following and things start to align and fall into place!

Helps you Create a Long-Term Blog Strategy

Most people either (1) do not create a blog strategy or worse (2) copy what the competition is doing. Never, I repeat, NEVER copy your competition. It is a good idea to evaluate what is and isn’t working for your competition, but never copy them!

Many of the aspects required to create a blog strategy are uncovered when you sit down to create a blog mission statement. That means you get to fill two needs with one deed!

Be Able to Measure Your Progress and Success

I want your blog & business to be extremely successful and create a livable income for you. Wasting time and spinning your wheels is NOT what I want you to do. Spending just a day or two brainstorming your niche, target market, vision & mission statements are so freaking important to your success!

How do you know when you’ve reached success? How do you define it? How do you measure your progress? The only way to measure anything is to have something to compare it against. By creating your blog’s mission statement, you will be able to create clear and concise goals for yourself. This will give you the ruler you need to measure your progress towards success.

Convinced Blog & Business Mission Statements are a Must

It really doesn’t take very long to create. I sat down for less than an hour and had crafted the one I use today. I’m quite in love with it actually! It perfectly captures what it is I am working towards and trying to accomplish with my blog.

Roxanne Ray- Examples of Blog Mission Statements based on Niche & Target Market


Download this cheatsheet containing 5 examples of Blog Mission statements to help you craft your own.

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If you haven’t created one yet, first download these 5 examples of mission statements. I put together 5 based on 5 different niches and target markets to give you an idea of how to craft your own. Then go to my blog post here where I explain the formula for creating your own.



Roxanne Ray - Roxy Red

Roxanne Ray - 5 Reasons Why You Need to Create A Blog _ Business Mission Statement (Plus 5 FREE Examples) (2)
Roxanne Ray - 5 Reasons Why You Need to Create A Blog _ Business Mission Statement (Plus 5 FREE Examples) (2)
Roxanne Ray - 5 Reasons Why You Need to Create A Blog _ Business Mission Statement (Plus 5 FREE Examples) (2)
About the Blogger

About the Blogger

Roxanne Ray a.k.a. "Roxy"

I love marketing and all things social media. After starting and growing my Social Media Marketing Agency to over $20,000 in revenue per month, I became obessesed with helping other people escape their 9-5 jobs like I did and become a successful #CorporateEscapee.



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I'm Roxanne Ray a.k.a Roxy, a Florida-girl obsessed with all things marketing who turned my enthusiasm for Social Media into a six-figure Marketing Agency with 4 dedicated employees. Now that my Agency runs well without my daily involvement, I teach the strategies and systems we use to entrepreneurs who want to take control of their own advertising.